Jan. 19, 2022
| Today's news and insights for marketing leaders
The refreshed "A&Eagle" logo is the next step in the company's renewed focus on consumer-centricity and a commitment to innovation.
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Closely resembling deli meat, the product is meant to evoke childhood memories of playing with food while offering actual skincare benefits.
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Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.
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Social media user survey findings show the impact of influencers on purchasing.
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Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.
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Deep Dive
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
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The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
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UPDATED
Sam's Club will make its big game debut with a spot starring comedian Kevin Hart, while Kia will return after skipping the 2021 event.
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Discover how leading CPG brands like PepsiCo and Mars are responding to shifts in the retail landscape with insights from this new Trendline.
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