Jan. 25, 2022
| Today's news and insights for marketing leaders
The CPG giant changed its structure following withering criticism of its progressive bent and a botched takeover bid for GSK's consumer health unit.
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Deep Dive
While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.
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The Molson Coors beer will dish out prizes and exclusively air its big game ad via a virtual bar in Decentraland.
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Learn how to create successful mobile marketing campaigns across each phase in the customer journey, so you can achieve familiarity, engagement, and trust.
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Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers.
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Promoted with an ad on YouTube, Groupon's experiential activation highlights the type of experiences offered on its marketplace.
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The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.
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UPDATED
Workflow management platform Monday.com and Irish Spring will air their first big game ads, with the 50-year-old soap brand introducing a visual refresh.
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Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here.
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From Our Library
Webinar - on demand
Straker Translations
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Webinar - on demand
Emarsys
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Playbook
DemandTec by Acoustic
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What We're Reading
Adweek
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CNBC
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Ad Age
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AdExchanger
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Feb. 8, 2022 - Feb. 8, 2022
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