Jan. 27, 2022
| Today's news and insights for marketing leaders
The drop hits a week before Super Bowl LVI, where the brand is also running a TV spot for the better-for-you Bud Light Next.
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A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.
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New needs have emerged as drivers of mergers and acquisitions in the agency space, leading to acqui-hires, an influx of private investment and other moves.
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EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers.
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In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.
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M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic.
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Opinion
The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.
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UPDATED
Kia returns after skipping last year's game with a spot promoting its new electric EV6 model and a partnership with Petfinder Foundation.
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Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here.
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