April 7, 2022
| Today's news and insights for marketing leaders
The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.
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A MediaRadar analysis found strong advertiser retention from the holidays into January, priming another big year for the retail media category.
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"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.
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EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers.
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Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's rivals as the brand expands into more categories.
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At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.
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Companies like Weee, Umamicart and Quicklly are promoting user-generated recipes, holding contests and even paying people for the dishes they develop.
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Brand makeovers took on new importance since the pandemic as marketers worked to keep up with evolving trends. Explore how M&M's and Coca-Cola executed brand refreshes in this Trendline.
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