Campaign Trail: Veuve Clicquot savors small moments and 250 years; Snap's ad business challenged as global chaos adds to Apple headwinds; NBA and Google gamify playoffs with virtual app experience; How narratives will help reshape modern brand marketing
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The tie-in builds on the duo's multiyear partnership and aims to deepen fan interest around the tournament through avatars, trivia and 3D game highlights.
A narrative-driven brand positioning is one reason for Tesla's success and can be used by other marketers to better connect to a company's strategy, writes Boathouse's John Connors.
Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity.
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