Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills; Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia; Nike attributes digital revenue growth to demand across mobile apps; Save A Lot puts private brands front and center in new ad campaign
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In the meantime, dig into how economic concerns and environmental protests rubbed up against the “we’re back” attitude at last week's Cannes Lions and what Save A Lot putting its private labels front and center means for mainstream brands.
The beauty brand spelled out support for a wide range of sexual orientations and gender identities as part of efforts to combat bills like Florida's so-called "Don't Say Gay" law, which goes into effect today.
Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline.
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
Hear from marketing experts at Pfizer and Allspring Global Investments about the forces behind their recent rebranding initiatives and what they would do differently in the future in this webinar.
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Chris Kelly
