Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito; Instagram follows TikTok with enhanced ad formats and tools; Lucky Charms joins mobile gaming craze with AR gem hunt; How marketers can connect with Gen Z in emerging virtual worlds
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Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the nostalgia-themed meals.
Created with “Pokemon Go” developer Niantic, the experience ties into a limited-edition cereal that quickly sold out on store shelves earlier this year.
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