NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year’s World Cup says about marketing amid political strife
Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world.
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Note from the editor
Dear readers,
Super Bowl LVII is still two months away, but planning for advertising’s biggest event of the year is well underway. To help you keep a pulse on what brands have in store for the big game, Marketing Dive created a Super Bowl LVII ad tracker that we will continuously update on the road to State Farm Stadium in Glendale, Arizona.
Be sure to tune in here ahead of the Feb. 12 match for the latest news on every advertising play.
The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12.
Rapid global adoption put a world of pressure on internal and external comms teams at Zoom. See how Grammarly Business cut stress and rounds of edits. Download now.
Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook.
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Jess Deyo
