Dec. 22, 2022
| Today’s news and insights for marketing leaders
Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2022 — keep an eye on your inbox ahead of the new year.
As we close the book on 2022, take a moment to reflect on nine of this year’s most impactful campaigns and see how Gen Z is breaking marketing’s cultural mold, pushing the industry out of its comfort zone.
Additionally, our Super Bowl tracker has returned to keep you up to date on all of the brand moves leading up to the big game.
We'll run a newsletter covering stories you might have missed on Tuesday, Jan. 3, and will return to business as usual on Wednesday, Jan. 4. We're excited for what's coming down the pike in 2023. In the meantime, have a safe and happy holiday, and as always, thanks for reading.
Jess Deyo
Editor, Marketing Dive
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The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.
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Tracker
M&M's is returning to the big game after taking a year off, vowing to enter "new creative territory."
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As whiskey’s consumer base widens, the brand partnered with comedian Lilly Singh to write and produce a series of videos around women’s rights.
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To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem.
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Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.
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Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.
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UPDATED
The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.
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Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook.
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