Media agencies sign on as JIC sets cross-platform baseline; E.l.f. Cosmetics pens new song in big bet on O Face lipstick; Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion; Do Meta, Snap’s new AI bets signal a social media shift?
As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in
this Trendline.
For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.
To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.
Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.
Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline.
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