Peloton CMO departs as fitness brand shakes up marketing group; Jim Beam ages its marketing strategy for the budget-minded consumer; What’s next as Google keeps cookies amid challenges to its dominance; Zaxbys’ CMO on breaking through the chicken category with ‘sauce’
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The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
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