Media usage poised to dip in 2025: Here’s what the numbers say; Gopuff enhances in-house ads platform with new incrementality solutions; Jim Beam ages its marketing strategy for the budget-minded consumer; Sociable: Threads ads expand to all Meta advertisers
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The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
Emerging brands such as Poppi, Simple Mills and Mike’s Hot Honey have transformed into household names, stealing market share from traditional CPGs. Explore the brands disrupting the F&B industry in this Trendline.
The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.
While independent ad agencies recognize connected TV’s potential, they often struggle to harness its benefits. Learn how to overcome key challenges in this webinar.
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