Comic Dive: CMO Tribunal

Amid a flurry of high-profile departures in recent months — particularly among women executives — some brands are axing the chief marketer role altogether.

Google proposes radical privacy framework to protect users and ad targeting

The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.

Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.

Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin

'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business

Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'

Research Says Brand Mascots Really Do Move the Needle