American Airlines' ad signals return to brand-building; Burger King links TV ad with QR code to offer up free Whoppers; Miller High Life helps couples get married at home; Campaign Trail: Why Hyundai revived a recession-era program for today's crisis
During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the
Marketing Intelligence Report.
The event's blockbuster turnout, which shattered a previous high in digital viewership, offers a promising sign for marketers amid coronavirus lockdown.
In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.
In this playbook, discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel.
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