Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

Third-party data is dead. Time for a new playbook

How advertisers can adapt to sidestep supply chain challenges

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

Dunkin' chooses Anomaly as AOR to modernize brand ethos

U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.

'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing

As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.

Comcast Weighs Pulling Some Content From Hulu in Effort to Boost Peacock

In-house agencies grew during COVID-19

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform