Nov. 23, 2021
| Today's news and insights for marketing leaders
Deep Dive
Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.
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A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.
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For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."
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Advertisers lost visibility into up to 45% of conversions on Facebook. Low visibility = lost revenue. And it’s only the beginning.
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Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.
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U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.
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As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.
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In this playbook, learn how a competitive analysis can help you break through the clutter and engage customers.
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From Our Library
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Bloomberg Second Measure
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Ad Age
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Digiday
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