Jan. 15, 2025
| Today’s news and insights for marketing leaders
The Molson Coors flagship continues to build buzz for its big game spot days after misspelling “refreshment" as "refershment” in an ad stunt.
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At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
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However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.
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Businesses are experimenting with generative AI tools, from customer-facing chatbots to agent-facing copilots. Explore which investments are paying off and how ROI is shaping adoption plans in
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Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
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Tracker
Coors Light will air a 30-second spot handled by Mischief @ No Fixed Address and Reese’s revealed two new teaser ads.
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A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
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For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar.
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