June 9, 2021
| Today's news and insights for marketing leaders
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
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DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.
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To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.
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The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019.
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UPDATED
President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.
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Deep Dive
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
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Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility.
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Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges.
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Bloomberg
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Retail Dive
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AdExchanger
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Digiday
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