Dec. 3, 2021
| Today's news and insights for marketing leaders
Credit: Laura Geller Beauty
Column
Former supermodel Paulina Porizkova — known for her candid talks online about age discrimination — appears in scenes crafted by the cosmetics brand to debunk the notion that beauty is tied to youth.
|
Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.
|
Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes.
|
Get concrete ideas you can use to integrate the full spectrum of events (hosted, attended, virtual, in-person, and hybrid) into your marketing mix.
|
After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.
|
From Our Library
Webinar - on demand
The Hershey Company
|
View all resources
What We're Reading
Bloomberg
|
The Drum
|
Ad Age
|
Upcoming Events
Dec. 7, 2021 - Dec. 7, 2021
| Webinar 4pm ET
|
Dec. 14, 2021 - Dec. 14, 2021
| Webinar 2pm ET
|
Dec. 15, 2021 - Dec. 15, 2021
| Webinar 2pm ET
|
Dive Into a Topic
|