Jameson takes over 'orange' on Pinterest to introduce new whiskey; Why McDonald's leveraged buzzy Szechuan sauce to boost its app; Publicis reports strong Q1 on heels of major account wins; Horizon Media, Nielsen eye multicultural consumers with new planning platform
Learn about the top customer data technology from IDC Marketscape Worldwide Vendor Assessment and see why Sitecore was named a leader.
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Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.
Brands today are competing both against one another and the entire internet to capture consumer interest, and every touchpoint is an opportunity to build brand equity.
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